As Bed Bath & Beyond’s Creative Director, I built the $8 billion brand's first-ever internal creative agency from the ground up and led its creative redefinition and execution. All creative was made by the internal team I hired.

One of the most critical elements of the brand I developed was its look and feel. This came to life across every aspect of its expression, articulated in 360-degree campaigns that we ideated from concept to execution, including photography shot in our in-house studio by staff photographers.

Here is a selection of images from one of the campaigns for which I did the hands-on photo art direction myself. The images were used across all channels.