Testimonials
“Shena came to Alloy and immediately understood the subtleties of what we were trying to achieve; it was almost like osmosis! She listened to our passionate but convoluted ramblings about who we wanted to be and distilled our thoughts and intentions into a crystallized, fully formed brand. She created the high-level strategy and then helped us execute across categories: content, graphics, packaging, photography, and more...essentially teaching us how to come into being as a direct to consumer brand. To this day, our brand is one of our greatest assets and differentiators, and we have Shena to thank for that.”
Anne Fulenwider
Alloy Co-Founder + Co-CEO
"I highly recommend Shena to anyone who is trying to define and differentiate their brand, creative, and message. The exceptional quality of the overall brand she defined for us more than exceeded expectations. She delivered an extremely comprehensive playbook that included well-defined values and rules for creative partners and agencies. Rather than conducting interviews and then coming back with a finished "brand book", she involved key stakeholders in a process with engaging (and truly enjoyable) exercises. Her patient, supportive leadership created a strong sense of ownership and collaboration across the team so that the final result was easily understood and embraced by all. Shena is a game-changer: A+++.”
Sarah Dorsett
Nanit CEO
“Shena is a supremely talented writer…her style is really beautiful; almost poetic. Simple, clean and sophisticated, it is the essence of understated wit and elegance.”
Don Montgomery
Hunter Douglas VP of Creative