I Create Transformational Brand Stories That Are Compelling, Memorable, and Inimitable

Meaningful storytelling leads to meaningful connections. Today's audience is discerning + powerful. Great storytelling gives them a reason to care about a brand…and to choose it.

How do I achieve this? An alchemy of strategic business acumen and emotional human narrative.

From ideation to impact, my approach blends disciplines and platforms: high-level brand strategy + full-stack creative thinking. I immerse myself in your world to deliver high-value work that differentiates your brand and your offering.

My background at iconic brands brings expertise in navigating high-stakes ecosystems; my current work in emerging categories like longevity and women’s health focuses on simplifying complex narratives in highly complex industries.

My collaborative process begins with a vision; then we architect a narrative framework; finally, we bring these brand stories to life in all spaces and iterations.

What I Do

I help extraordinary companies find their voices + bring their stories to life.

From startups preparing for launch to household names seeking a refresh, I partner with founders, leaders, and operators across luxury, fashion, lifestyle, wellness, and FemTech. They are game-changers and innovators, creating cutting-edge products and services that make the world a better place.

The goal: to bring their vision to fruition with differentiated creative strategies, content, and campaigns that resonate and endure, so their businesses can flourish and grow.

I Help

  • Founders Build Their Brands

  • Leaders Amplify Their Creative

  • Brands Find Their Voices

  • Companies Tell Their Stories

My Expertise

Brand Voice + Identity

Brand Ideology + Narrative

Verbal Design + Copywriting

Creative + Content Strategy

Storytelling + Content Creation

Creative Campaign Ideation + Execution

Creative Leadership + Direction

Creative Team Org Design + Oversight (Internal)

Creative Agency Selection + Oversight

What I Offer

I work with companies and agencies in full-time roles; I also operate as a portfolio executive or on a project basis.

  • Brand Ideology

    Define and/or refine brand tenets

    Purpose I Promise I Positioning Mission I Vision I Values I Identity

  • Brand Voice

    Create a distinct brand personality + voice

    Personality I Voice I Tone I Manifesto I Naming I Brand Statements I Copy Guidelines


  • Brand Narrative

    Build the cornerstone for authentic storytelling

    Overarching Narrative Development + Positioning I Origin/Founder’s Story I Customer Persona Development I Messaging Strategy I Fundraising Narrative

  • Creative Concepting

    Bring the brand to life across all channels and executions

    360° Campaign Concepts + Execution I Verbal Design I Creative Copywriting I Visual/Design Oversight I Creative Direction (omnichannel)


  • Brand Content

    Sustain + amplify brand via cross-channel content programs

    Creative Content Roadmaps I Content Strategy + Rollout I Digital/Social Content I Strategy + Rollout I Partnership Content

  • Creative Executive + Strategic Advisor

    Advise internal teams on all brand creative matters

    Brand + Creative Audits I Creative Direction I Creative Leadership I Team Org Design, Building, + Hiring I Agency Selection + Management I Executive Brand Persona + Ghost Writing

Who I Work With

  • Need a creative audit? A bit of a brand refresh...or even a complete overhaul? Whether you are looking for interim leadership or an experienced creative executive to complete a specific initiative, I will deliver results.

  • Need a brand creative leader, but not in a position to make a full-time hire? I immerse with your team on a fractional basis, adding value without overhead.

  • Do you have portfolio companies that need a fundraising deck polished, a narrative developed, or a playbook created? From comprehensive workshops to expedited sprints, I have a solution for your timeline + budget.

  • Speaking engagements. Media releases. TedTalk submissions. Social Media storytelling. My collaborative process will unleash your unique story, thought leadership opportunities, and executive brand presence.