D’Iyanu Brand Book
Brand Ideology | Brand Voice | Brand Strategy | Brand Identity
I partnered with Design Director Anissa Smith to rebrand this woman-owned and operated African fashion brand. We also created comprehensive style and photo guides to teach to lean internal creative team how bring the brand life across all channels.
Bringing this founder’s vision to life meant working closely with her, Addie Ajayi, and her key stakeholders. From discovery and positioning exercises to workshops on brand personality and visual identity, I tailored my collaborative process to work with her company’s size, stage, requirements, and requests. Distilling her mission, “To bring modern African fashion to the world,” while creating a differentiated brand expression was both an inspiring creative challenge.
