I worked with Hunter Douglas for many years, creating a brand voice, concepting campaigns, writing scripts, and making creative and content across all formats and channels.

I developed the concept and creative copy direction for the LightLock Campaign, a partnership with Philip Johnson’s iconic Glass House that featured a new room-darkening product from Hunter Douglas. The campaign was comprised of an event at The Philip Johnson Glass House, a printed piece, a brand video, and digital collateral. My voice positioning and messaging treatments were used universally across digital, social, and various other channels.