I create transformational brand stories that are compelling, memorable, and inimitable.

Meaningful storytelling leads to meaningful connections. Today's audience is discerning + powerful. Great storytelling gives them a reason to care about your brand—and to choose YOU.

What I Do

I help extraordinary companies find their voices + bring their stories to life.

From startups preparing for launch to household names seeking a refresh, I partner with founders, leaders, and operators across luxury, fashion, lifestyle, wellness, and FemTech. They are game-changers and innovators, creating cutting-edge products and services that make the world a better place.

The goal: to bring their vision to fruition with differentiated creative strategies, content, and campaigns that resonate and endure, so their businesses can flourish and grow.

I Help

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Founders Build Their Brand

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Leaders Amplify Their Creative

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Brands Find Their Voices

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Companies Tell Their Stories

My Expertise

Brand Voice + Identity

Brand Ideology + Narrative

Verbal Design + Copywriting

Creative + Content Strategy

Storytelling + Content Creation

Creative Campaign Ideation + Execution

Creative Leadership + Direction

Creative Org Design + Oversight (Internal + External)

What I Offer

I work with companies and agencies in full-time roles; I also operate as a portfolio executive or on a project basis.

  • Brand Ideology

    Define and/or refine brand tenets

    Purpose I Promise I Positioning Mission I Vision I Values
    Identity

  • Brand Voice

    Create a distinct brand personality
    + voice

    Personality I Voice I Tone I Manifesto I Naming I Brand Statements I Copy Guidelines

  • Brand Narrative

    Build the cornerstone for authentic storytelling

  • Creative Concepting

    Bring the brand to life across all channels and executions

    360° Campaign Concepts + Execution Verbal Design
    Creative Copywriting
    Visual/Design Oversight
    Creative Direction (omnichannel)

  • Brand Content

    Sustain + amplify brand via cross-channel content programs

    Creative Content Roadmaps
    Content Strategy + Rollout
    Digital/Social Content
    Strategy + Rollout
    Partnership Content

  • Creative Executive & Strategic Advisor

    Advise internal teams on all brand creative matters

    Brand + Creative Audits
    Creative Direction
    Creative Leadership
    Team Org Design, Building, + Hiring
    Agency Selection + Management
    Executive Brand Persona

Who I Work With

  • Need a creative audit? A bit of a brand refresh...or even a complete overhaul? Whether you are looking for interim leadership or an experienced creative executive to complete a specific initiative, I will deliver results.

  • Need a brand creative leader, but not in a position to make a full-time hire? I immerse with your team on a fractional basis, adding value without overhead.

  • Do you have portfolio companies that need a fundraising deck polished, a narrative developed, or a playbook created? From comprehensive workshops to expedited sprints, I have a solution for your timeline + budget.

  • Speaking engagements. Media releases. TedTalk Submissions. Social Media storytelling. My collaborative process will unleash your unique story, thought leadership opportunities, and executive brand presence.