Tiffany & Co. Only Tiffany Diamonds
Copywriting | Concept Development | Content Strategy
I developed the content strategy and wrote copy for this piece, which introduced the TIffany & Co. to the market in China by showcasing the quintessential icon of the brand: The Tiffany Diamond. This module ran in conjunction with launch events in China, and carefully considered the audience specific to that market. The process was meticulous and involved writing original copy in voice, having it translated, and reviewing and approving the back translation.
