I partnered with Naomi Usher of Studio Usher to rebrand Page 73, an off-Broadway theater company known for its commitment to developing and producing early-career playwrights. I distilled their mission into a 9-word statement that they now use as their official tagline. We also created a fresh campaign of print collateral and a story-driven website and Instagram platform. Borrowing strategic acumen from the corporate world, we re-positioned Page 73 as an “ingredient brand” so that it can travel seamlessly with its playwrights (since the company does not have its own theater). Its mark signals quality and origin wherever the play is produced, without adding operational burden.