I led concept development, content strategy, and creative editorial and copy direction for an omnichannel campaign focused on one of the main tenets of the Chico's brand: Travel. In addition to content within our traditional media pieces (catalog) and in-store events, the campaign featured a digital experience (a landing page with a user-generated photo gallery, a travel guide featuring content from partner Travel + Leisure, Chico's packing tips & a sweepstakes entry), social media integration (#destinationfabulous), branded video featuring Chico's models and behind-the-scenes footage from a photoshoot, and a special travel book created for best customers.