I led the content strategy and concept development for the inaugural Chico's blog, INSIDE CHIC, which I also named. Working with Rochelle Udell-Turshen, we did a deep dive into the lives and interests of the Chico’s customer(s) to identify how they lived, what they loved, and where their interests and curiosities were developing. We approached the content strategy as we would a digital magazine, creating spaces for videos, useful lists, interviews, and style ideas. We knew our customer loved coming to our brand for style ideas and unique pieces she wore at home, on her travels, and in every aspect of her lifestyle. I developed the content franchise categories, story ideas, and editorial calendar plan, and worked with the design team on a look and feel that would lend itself to our content.