Outdoor Advertising & Microsite Content Tiffany & Co. opened a new store on Wall Street in October 2007. While restoration of the building was taking place, the copy team was charged with coming up with creative headlines for the hoarding. In the spirit of the financial world and adhering to Tiffany’s voice of wit and double entendre, I wrote the headlines that were chosen. Additionally, NY Magazine hosted a microsite, for which I developed the content strategy and wrote all the copy.
