LOFT | Style Event Magazine
Content Strategy | Concept Development | Creative Direction | Copywriting
Proctor & Gamble Partnership Collateral
I developed and created this print piece for a partnership with Proctor & Gamble and their Tide & Downy Total Care products. It was launched at an in-store event at LOFT with a celebrity stylist, Jorge Ramon. I led the content strategy, determined the editorial layout and wrote all the copy.
