Chico’s | TV & Video

Concept Development | Creative Direction

International TV Campaigns & Brand Videos
I created Television spots and brand videos that lived in the Chico’s digital & social channels, as well as on Inside Chic. I provided creative direction from concept development and the shoot through to post-production and final mix. The :15 and :30 TV spots aired nationally and were translated into Spanish for Mexico. The videos featured product launches, style tips, inspirational stories and campaign initiatives.

News In Pant Shapes
TV Fall 2015